Home Gold Business Highlights: Entangled Sponsors, ‘Pharma Bro’

Business Highlights: Entangled Sponsors, ‘Pharma Bro’


A lot of people are angry at Novak Djokovic. And his sponsors may just wait it out. Its unclear if the No. 1 seed can compete Monday in the Australian Open after Australian officials again revoked his visa over his lack of a COVID19 vaccine. So far, theres no sign sponsors like French automaker Peugeot, clothing brand Lacoste and Swiss watchmaker Hublot plan to drop him. Djokovic has his brash moments like smashing his racquet, which some brands may be gambling is a hit with fans. But theres a line. Experts say sponsors have to determine whether an athlete acted illegally or immorally if they want to nix a contract over bad behavior.

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